Quality Function Deployment (QFD)

QFD is a methodology for incorporating the Voice of the Customer (VOC) into the design of products and services. It aims to capture and prioritise customer requirements and translate them into design requirements through the use of management and planning tools such as affinity diagrams, tree (hierarchy) diagrams, relations diagrams, matrices and tables.

QFD can be used to:

  • establish what customers want from your product or service
  • identify which design requirements support and impede one another
  • ascertain your product/service strengths, weaknesses and opportunities

QFD can be used to answer questions such as:

  • How can we extract customer requirements and prioritise them?
  • How can we identify the key design requirements that will help satisfy our customers?
  • Which customer requirements should we be focusing on in order to stay ahead of our competitors?

The course content includes extracting customer requirements, prioritising these using the Analytical Hierarchy Process (AHP) and the Kano model, and using this information to complete a House of Quality (HOQ).

Both our standard and bespoke courses are suitable for those with no prior knowledge of QFD or for those who require a refresher programme.

For further details contact ISRU.


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